Make the preposterous probable

As someone who studies the future you might be surprised to hear me tell you: ‘the future’ does not exist. The future is not fixed or singular, but a space of potential. There are many potential futures that extend out from the present moment. Some are...

Looking back to look ahead

Before describing a future, we first need to look back at what came before it. Useful images of the future are rooted in the momentum and arcs of the time they emerge from. They are anchored in the past, but do not just extend the same logic and trends forward into a...

Why can’t I do the thing I say I want to do?

Despite your intent to change, you don’t follow through. You must be lazy, undisciplined. If you really wanted to change this, you’d behave differently. You’re a rational person, but your behaviour seems irrational. So you must either not really want...